Charmaine Piche comes from an artistic and creative background - her mother was a dancer in the Japanese Ballet, and her father is the respected sculptor and teacher Roland Piche, who worked with Henry Moore and has had many successful solo shows.
She chose hairdressing as a suitable career and trained on the old Youth Training Scheme for three years before moving on to study at Vidal Sassoon. During her fifteen years with the company she travelled extensively doing shows, workshops and seminars and taught for seven years, eventually becoming Head of Department at the Beverly Hills branch.
She started Saco with Richard Ashforth. As Creative Director she constantly focused on developing new ideas and growing the business as well as to travelling to shows in Paris, London and Brazil. Charmaine also collaborated with Richard on the annual collections and DVD series.
Charmaine is now a Colour Ambassador for Affinage and a freelance technician based in central London where she runs private colour courses from the salon Simplicity Remastered. In partnership with Jazz Fosker, she holds workshops and seminars regularly around Europe and Russia.