CPD and your earning potential as a Hairdresser or Barber
The importance of CPD in the hairdressing and barbering industry
We can all agree that implementing your salon’s strategies for maintaining and growing a client base is already embedded in your regular day to day working life. But one of the crucial elements to client retention that often gets overlooked in the onslaught of looking the part, re-booking your clients, handing out promotional cards and selling retail products is improving and updating your personal skill set with CPD or continuing professional development!
Sid Sottung
Your personal brand and your clientele
Being successful in the hairdressing and barbering industry is all about building a personal brand that speaks to your existing and future clientele. Clients are always on the lookout for “the one”. That hairdresser or barber who is going to transform their hair and make them feel like the best possible version of themselves.
Fashions and trends are constantly on the move and so are your clients’ expectations of how they should look and feel. Ensuring your skill set and knowledge can adapt to your clients’ every changing expectations are the key to your success within the industry. Your skill set, your knowledge and how you apply them within your trade is a critical factor in how your personal brand is perceived by your clientele. This is where CPD comes in.
Jo McKay and Bastian Casaretto work together on set of an MHDPro CPD training video shoot.
Planning your CPD
Commitment towards improving and enhancing your personal skill set and knowledge needs to be a consistent and regular activity throughout your career. You need to regularly evaluate your skill set and identify areas that could be improved to increase your earning potential.
At MHDPro we recommend that you set aside time for planning against your identified areas of improvement every 4 months. Fashions and trends change quickly. It’s important that you regularly appraise your skills set and knowledge against the latest trends.
Once you know what you want to work on, action plan how to address the areas of improvement. Being conscious and proactive about growing as a hairstylist and barber will help you keep your competitive edge.
World renowned hair up specialist Sharon Blain films bridal hairstyles for MHDPro.com
Types of CPD Activities
Now that you have your planning in place it’s time to choose your CPD activities. The world’s your oyster when it comes to what’s out there. However, we all know that time and finances often impact on whether or not we actually proceed.
Trade shows are always a fun day out with your colleagues. However, fighting your way through the crowds to see demonstrations on stage and learn anything at all is seriously frustrating.
Academy courses and workshops are excellent but they can put a serious dent in your wallet. Especially if you plan on using Academy courses to address all the CPD you have planned. Once you leave the classroom it’s hard to remember everything you have learned during the course. They also require a level of commitment in time outside the salon that you may not be able to attain. On top of this, the course you may want to attend could be in another city, so travel expenses and even accommodation costs can have a major impact.
Using MHDPro for your CPD needs
At MHD Productions growing your skill and improving your earning potential is our passion. Our latest website MHDPro was created specifically to allow you to participate in regular CPD activities that let you learn your way.
We’ve created a unique platform for the hairdressing and barbering industry that reduces your time out of the salon, travel costs and course fees. You’re provided with a structured learning experience that will allow you to improve your skill and knowledge to maintain your competitive edge.
Our instructors are leading industry figures and respected educators that bring in-depth expertise and inspirational haircuts, colours, techniques and advice. When you learn hairdressing and barbering from the best in the world, you’re inspired to push yourself and reach for ever higher success.
Once you purchase your MHDPro online hairdressing course you have lifetime access to your hairdressing training videos. You will never have to worry about forgetting what you have learned as you can go back and watch them again and again. Our courses are structured so that each video lesson you watch builds on the skills you learn from the one before. Over the course of every lesson, your skills and your confidence builds.
Best of all you will receive a CPD Certificate of Recognition for every course you complete, which you can share on social media and print it for display in the salon. When your employer and clients know that you care about your education, that you are actively seeking to learn new things, their confidence in you grows and they trust you more.
