Training your staff with video is vital to success
Did you know that YouTube videos are watched 4 billion times per day? Or Vimeo videos have 715 million views each month? Do you and your staff use Netflix, Amazon Prime, Now TV or BBC iPlayer? It’s obvious that we are watching more videos than at any other time in history. No other medium holds our attention like moving images. It should come as no surprise that video is replacing workshops and seminars as a means of delivering training to salon staff and trainees. If you’re not, then you’re in danger of falling behind and failing your business potential.
In a 2015 survey by the Brandon Hall Group, 95% of companies are now using video to train staff.
Why You Need Video Training
Have you noticed that some staff members get distracted or bored during group training? Do they sit quietly on their mobile at lunch surfing on YouTube and sharing videos on Facebook? Why is video so engrossing, especially to younger staff?
Millennials – those born from the mid 80s to the turn of the millennium – have had more exposure to video on demand than any other generation. As they grew up they had access to computers, digital TV subscription services and the internet. It’s in their DNA and is completely second nature.
The rise in the last decade of mobile PCs, or mobile phones as they’re sometimes called, places instant access to all knowledge into the palm of their hand. And they love it! They are more comfortable receiving their content through video than traditional media such as magazines or books.
Hairdressers tend naturally to be spatial and kinaesthetic learners. This means they respond to visual and physical techniques. This is the essence of the craft and fuels the creativity that drives the hairdressing industry.
Structured video training is therefore essential to motivate your team to embrace training and digest it in a way they understand.
Train stylists with the Long and Layered hairdressing course
Personal Control
Hairdressing videos allow learners to pace the learning according to their needs. They can pause, rewind, fast-forward or repeat to focus on a piece of content until they fully understand it, without holding up the rest of the training group. Several studies have shown that this level of control is highly motivational to learning.
Engage and Inspire
A short video lesson presented properly with respected experts, supporting diagrams and animation engages multiple senses. This in turn increases retention. Again, the ability to rewind for clarification and understanding embeds the knowledge deeper into the learner’s mind. An engaging training video course reduces the stress and boredom of learning to make the process more pleasant and effective. Ultimately, this reduces the training time.
Advanced courses can inspire and train more experienced staff
On-Demand Training
The real beauty of video training with the advent of mobile devices means staff can train whenever they have free time and wherever they are. They don’t need to watch a video in one go, but can revisit it and start from where they left off at the last session. This power puts the training into their hands, reducing the demands of time for an in-salon trainer. Of course, human support is still essential. An experienced staff member can still provide vital clarity or instruction when the learner hits an obstacle. But as all learners are different and may have different stumbling blocks, being able to refer to a particular section massively reduces lost time during training sessions.
Structured Training
MHDPro.com’s hairdressing training courses provide a structured approach to learning from video tutorials. Every lesson within the course builds on the previous, so techniques are learned, repeated and embedded, then taken to the next stage. The learner progress naturally until by the end of the short course, they fully understand the principles and can transfer their new skills in to the salon. They can even download a certificate to prove they've completed the course.
Visit MHDpro.com today and discover a range of hairdressing training courses that you can easily incorporate into your in-salon training programmes to motivate and incentivise your team.
