How Romantic Bridal Hair Can Be Your Secret Weapon
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The 2017 wedding season is full of relaxed bohemian glamour and adding these romantic bridal hair techniques to your armoury of hairstyles can help you tap into a profitable niche for your column and salon. Stylists and salons often underestimate the potential of bridal hair and leave this secret weapon untapped for increasing client lists, frequency of visits and improving client referrals.
The average spend on a wedding in 2017 is £27,000
In the UK the average spend on a wedding in 2017 is £27,000*. This is a huge budget and brides are saving, budgeting and pinning for their dream wedding for much longer than they have in the past. This is the perfect opportunity for you to build loyalty and trust over a longer period of time.
Braid Variations by Sharon Blain
Perfect your bridal hair skills
Before romantic bridal hair can be your secret weapon in column building and increased revenue you need to make sure your skills are on point. Perfect practice makes perfect! Every bride that leaves your chair feeling like the best version of herself, on the best day of her life, is an ace card that needs to be played with consistency.
Horizontal Roll Updo by Sharon Blain
It’s no surprise that one of our most popular MHDPro CPD courses is our Romantic Bridal Hair Collection. With lessons by superstar coiffure masters Callam Warrington, Michel Zeytoun and Sharon Blain you can perfect your skills at a time and pace that is right for you. This course offers 5 on-trend romantic bridal hair looks using a variety of braids, rolls, plaits, soft loose waves and relaxed curls. Practice the techniques, set up a photo shoot and then light your social media accounts on #FIYAH with pictures of your stunning looks.
Figure of 8 Technique Braid Updo with Cord Stitching by Sharon Blain
Build trust with your bridal hair clientele
Your secret weapon to increased revenue is not just about the romantic bridal hairstyle on the day, it’s about all the services leading up to bridal appointment. We all know that the key to a stunning hair-up look is the preparation. Beautifully prepared hair in exceptional condition is half the battle won. Your client may need months of cutting, colouring and treatment services to ensure their hair is in incredible condition on their special day.
Use the time your client spends with you during their lengthy wedding planning period to discuss with them any pre-wedding day services that they may require. This is a great way to increase your client’s frequency of visits and you will find that it will slowly build their trust in your amazing skills, service after service. This is a secret weapon that cannot be ignored. Your client will become a walking, talking, social media posting advert for your romantic bridal hair services. This free advertising cannot be ignored!
Soft Curls Updo by Michel Zeytoun
Perfect your long hair service skills
Our Long and Layered Collection has some amazing hair cutting techniques for your bridal clients that will create a perfect foundation for your romantic bridal updos.
Classic Bridal Curls Updo by Callam Warrignton
Brides are also the perfect candidates for pre-wedding hair extensions. Learn from extension guru Inanch Emir of Inanch London and Gold Class Hair in our online hair extension course. Inanch provides thorough training on consultation and aftercare as well as providing essential step-by-steps on micro-ring, pre-bonded attachments and tapped attachments.
There you have it! Some strategies for making romantic bridal hair your secret weapon for untapping increased revenue and column growth year round.
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