Dale Ted Watkins has spent nearly 30 years pushing forward the boundaries of men's hairdressing in the UK. Having trained and worked at Vidal Sassoon, Dale felt the men's market was where his passion lay and he has continued to take this passion through stints in London salons such as Refinery and Adams of London and his clients include Sasha Baron Cohen and Guy Ritchie.
Dale’s technical ability and knowledge of traditional barbering techniques puts his education company City Boy
at the forefront of men’s hairdressing education and he is constantly in demand as a session stylist. He works closely with photographer Dean Chalkley and Acid Jazz records label boss Eddie Piller, and he often cuts and styles hair for bands' album covers and actors editorials, as well as many advertising campaigns.
Dale believes that men’s barbering and hairdressing is undergoing a resurgence back to old-fashioned values and his bespoke approach to cuts and styles reflect traditional male notions of grooming, masculinity and style.